Everlasting Daisy. (Strawflower).

Xerochrysum bracteatum, commonly known as the golden everlasting or strawflower, is a flowering plant in the family Asteraceae native to Australia. Described by Étienne Pierre Ventenat in 1803, it was known as Helichrysum bracteatum for many years before being transferred to a new genus Xerochrysum in 1990.